FC Business Promotion Solutions

Felicity Helen Coulthard & Business ........................ ................... Partners in excellence!

Throughout 2004, Felicity Helen Coulthard has demonstrated the level of her horsemanship and sheer commitment that has set her aside other riders. She already holds her IPEC card (International Paralympic Equestrian Committee), but in February 2005 Felicity was one of the 27 lucky riders selected from a total of 400 all over the UK to be accepted onto the World Class Start & Potential Programme, which is funded by the National Lottery. She is currently training with two of the worlds top names in dressage - Jane Bartle-Wilson and Clive Milkins. Literally the eyes of the world are focused on this talented young horsewoman as she commands their attention in her quest to represent Great Britain at the next Paralympics that are to be held in Bejing in 2008.

Being associated with such an elegant, elite and academic sport will reflect on the public image of your company. Being associated with a winner in that sport brings even greater benefits to your company. When your company is seen to be supporting someone who’s success is built on a solid commitment to succeed, demonstrating the same kind of qualities which made your company successful it really does enhance your image.

How can Sponsorship benefit YOU?

We firmly believe that Felicity Coulthard offers an ideal and cost effective marketing and public relations opportunity for you. Let us consider the facts:

·	By Sponsoring Felicity Coulthard, your company would be seen to have direct involvement with promoting and development of disabled sportspersons.

·	In turn, this will raise the public awareness of the high standards of sportsmanship that can be attained by disabled people.

·	A working relationship between your company and Felicity Coulthard will certainly capture the interest and imagination of the media and general public.

·	Sponsorship of this nature implies a greater degree of altruism than expensive commercial types of marketing.

·	Sponsorship will show the general public that your company really does care.

·	What is more, sponsorship allows messages to be integrated into all aspects of the activity, whereas ads would be either ignored or blanked out.

·	Success can be achieved on a small budget.

·	Sponsorship of Felicity Coulthard would touch the public, and therefore have a more powerful impact than other marketing disciplines.

·	Sponsorship of Felicity Coulthard would help enhance your company's public image.